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When Rotem Levtzelter talks about kids wear,

Her eyes sparkle.

We've met for the first time six months ago,

when she and Nstia Lisansky have presented their collaboratd collection for MISHMISH.

Last week we've met again,

Again at MISHMISH shop,

Because it's almost winter,

And kids should be dressed.

Rotem says:

"it's highly important to me to design the kind of clothes,

That I would have liked to wear as well".

And she also says:

"the biggest challenge, as I see it,

Is to design the daily wear:

Simple and comfortable clothes, not too cute or too trendy,

that would be easy to put on,

and that both kids and parents would like".

While browsing the hangers,

She presents trousers, jumpers, dresses, leggings, pajamas and coats,

And also "kindergarten twin-sets"

(a concept that I dislike in particular),

That thanks to her,  have turned into a fun and colorful mix&match garment,

And consumer- friendly priced.

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https://www.mish-mish.co.il/

photos: Adi Orni

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